Author: Anonymous
September 15, 2004 -- Search engines have been hot for some period now. With Google's IPO recently, there has been a second hype about everything that is search related. Microsoft will be pushing its new search technology starting next year and others are following suit.
One of the most interesting business sectors online is travel. Interestingly enough, there has been only little focus on search within the travel industry. Most bargain hunters have been checking the large consolidators such as Expedia and Travelocity, but a new generation is on the horizon.
A small start-up called Travelgrove (www.travelgrove.com) announced their new breed of travel meta-search today called "ultimatesearch", which allows you to search for airline tickets from multiple vendors at once. The user sits back and waits a few seconds until Travelgrove's travel search engine spits out the best travel deals sorted by price.
Best of all, while this is just a beta test for airline tickets, Travelgrove has already announced to do this for all major travel products, car rentals, hotels, vacations, and cruises.
The company believes in a one stop solution for travelers, allowing for the best possible shopping experience online.
One thing is clear, with travel search engines like Travelgrove hitting the market, the travel industry is bound to become much more transparent to the benefit of the consumers and the merchants that are willing and able to remain competitive.
For more information about Travelgrove visit their website at www.travelgrove.com
Tags:
 | As seen in Fine Living Magazine, click here to see the front cover and main spread. |  | "ONE OF THE BEST VALUE SMALL HOTELS IN CAPETOWN"-Conde Nast Traveller, click here |  | As seen in The Guardian, click here to see the main spread. |
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